Getaways

KIA Charlevoix - Movement that inspires

Places to explore, roads to roam up and down, the trunk space full of sports equipment and outdoor gear: we’re hitting the road to Charlevoix in our Sorento X-Line because “Movement inspires ideas.”

Movement inspires ideas

A collision in deep space, a big bang, whose echo, the butterfly effect, can still be felt and heard in this, our world. It’s Newton’s laws of motion: One force, one movement, gives rise to another. If a primate had not tried to stand on two feet to reach a goal, if it hadn’t picked up a rock or a stick, we wouldn’t be here. If no one had invented the wheel, if we hadn’t had that appetite for exploring territory, even if it meant crossing oceans to seek new worlds, new lands, we wouldn’t be driving on Charlevoix’s roads today.

In the mountains, across the fields, in our national parks, in our villages and on our rangs [country roads], on the roads overlooking the St. Lawrence River, the trunk space full of sports equipment and outdoor gear, our desire to keep moving, to keep discovering, is what inspires KIA’s vehicles. We pay tribute to the Sorento X-Line in videos and in pictures, as it’s what drives all of our creations and adventures across this vast Charlevoix territory.

With the slogan “Movement that inspires,” our partner, Kia Charlevoix, reminds us of our own philosophy: that of resisting inertia and taking bold, inspirational steps. Start with one action, put one foot in front of the other, stretch out your hand to begin that movement… And savour the beauty of the butterfly effect!